Club Wyndham & Pillsbury
Let It Dough Holiday Suite
Travel + Leisure Co.
30%+
Timeshare booking increase
33K
Sweepstakes entries
2.9M
Combined influencer reach
5M+
Video views
35+
Media placements
The Challenge
Club Wyndham wanted to do something no vacation ownership brand had done — build an immersive, first-of-its-kind holiday experience in New York City, activate it across six properties nationwide, and drive measurable bookings. The campaign required brand partnership coordination, production, PR, influencer strategy, and internal operations simultaneously.
The Strategy
Position the activation as a culturally relevant holiday moment rather than a branded suite — making it a story worth covering rather than an advertisement worth ignoring.
Target travel, food, family, and lifestyle verticals simultaneously with audience-specific angles rather than one generic pitch.
Extend the campaign nationally through Cookie Happy Hour at six properties — giving media and influencers a hook beyond the NYC suite.
Build a sweepstakes component to generate measurable consumer engagement and third-party validation of interest.
The Execution
Wrote and distributed the official press release nationally via Business Wire.
Worked directly with General Mills and Hometown Food Company to coordinate campaign terms, creative direction, and brand alignment.
Helped determine suite features through collaborative brainstorming — Pillsbury-stocked kitchen, cookie concierge service, no-cleanup promise, holiday decor.
Coordinated the room mockup and vendor process — doing the majority of production coordination to bring the physical activation to life.
Set up Cookie Happy Hour at six Club Wyndham properties nationwide.
Managed influencer outreach, booking, and arrangements across TikTok, Instagram, and YouTube.
Pitched and secured 35+ placements across national lifestyle, travel, food, and consumer press.
Helped arrange the sweepstakes component and assisted with internal communications and on-site coordination.
Influencer Content
The Results
30%+ timeshare booking increase within the first month. 33,000 sweepstakes entries. 2.9 million combined influencer reach. 5 million+ video views. 35+ media placements. Six properties activated nationwide. Campaign continued and expanded after departure.