Hi, I'm Jori.

When I was a kid, I could identify any car on the road without seeing a logo. Make, model, year, trim level. Just from the details everyone else drove past without noticing. I tracked hurricanes obsessively. I didn't just want to know what was happening. I wanted to understand the system behind it.

That instinct never left. It just found a career.

I'm a public relations and corporate communications professional specializing in the environments where most people don't want to be. Corporate restructurings, regulated industries, high-profile executives navigating public scrutiny, and campaigns where the margin for error is zero.

My work has appeared in The New York Times, TechCrunch, Forbes, Fortune, CNBC, Bloomberg, and 50+ national and international outlets.

I've drafted press materials during a court-supervised Chapter 11 restructuring. Contributed to quarterly earnings communications for a NYSE-listed company. Prepared a nationally recognized tech founder for 15+ media appearances — writing every briefing document independently, with no revisions required. Led an integrated campaign that drove a 30%+ timeshare booking increase within its first month.

Before the agency world, I spent time at the intersection of institutional healthcare communications, medical device corporate PR, and academic research. Including work alongside doctoral researchers investigating how misinformation spreads through digital platforms — analyzing how false narratives enter an information ecosystem, how they propagate, and where intervention is most effective. That wasn't a detour. It was the thread that connects everything I do.

I understand how information moves. Not just in a press release or a pitch email. Structurally. How narratives form, how they spread, how they break down, and how to get ahead of them before the damage is done.

Outside of work I'm the same person. Obsessive about the things I love. Exercise, travel, needlepoint, crochet, exploring places I've never been. I go deep on everything. I always have.

Pretty good at it, too.