Experience
University of Florida Athletics
Creative Media & Branding Intern
UF Athletic Association · Gainesville, FL
Spearheaded real-time content creation for 20+ games reaching an audience of 500,000+ social media followers. Managed social strategy across multiple Division I athletic programs — producing live game-day coverage, seasonal branding concepts, and data-driven content that drove measurable audience growth across the Gator Athletics digital ecosystem.
500K+
Follower Audience
33%
Engagement Boost
115%
@GatorsStudents Lift
20+
Games Covered Live
Content — Instagram Stories
Campaign — Valentine's Day
What I Did
Live Game-Day Coverage
Executed real-time content across Instagram and X — photo edits, highlight clips, and interactive stories produced live during games across 20+ events.
Multi-Sport Account Management
Managed content for @FloridaGators, @GatorsStudents, @GatorsMTN, @GatorsWTN, @GatorsSB, @GatorsMBK, and @GatorsGym across Division I programs.
Seasonal Branding & Strategy
Developed seasonal branding concepts and media day content strategies. Used Sprout Social analytics, Asana for project management, and competitor research to refine digital strategy and optimize content calendars.
@GatorsStudents Growth
Led content planning and execution driving 1,396 new followers within 50 days and a 115.4% engagement increase on @GatorsStudents.
Content Portfolio
View Full Content Portfolio on Gondola
Accounts Managed