Experience
The Agency at UF
Media Coordinator
Student-run communications agency · University of Florida
Student-run communications agency serving real clients across owned, earned, and paid channels. Managed research, strategy, and deliverable development for five concurrent clients — using enterprise tools including Netbase Quid, RivalIQ, and SEMRush to drive measurable outcomes.
Clients: GO Campaign · Brechner Sunshine Week · The Bartram · Gators Unidos · Consortium on Trust in Media and Technology
5
Concurrent Clients
30%
Avg Reach Increase
15%
Market Share Lift
10+
Platforms Activated
Client Work
GO Campaign
Social Media Strategy Audit
Conducted detailed audit and analysis of social media platforms using audience research and engagement metrics — producing a comprehensive strategic roadmap aligned with brand mission.
Result: 30% engagement increase upon conclusion of campaign
Brechner Sunshine Week
Social Playbook & Content Calendar
Authored a strategic social playbook covering tone, style, frequency, and audience engagement. Developed structured content calendar for open government initiative to maximize reach and timely messaging.
Result: 25% engagement increase · 20% reach extension
The Bartram
Social Audit · Pitch Deck · Content Calendar
Full-service strategy and creative development for a residential property client — social media audit, stakeholder pitch deck highlighting unique value proposition, and data-driven content calendar.
Result: 45% tenant inquiry increase
Gators Unidos
Community Guidebook & Paid Media Proposal
Developed community guidebook with strategic messaging and audience segmentation, plus paid media proposal detailing communication objectives, strategies, and actionable initiatives to enhance visibility.
Result: 55% community engagement and purchasing increase · 48% increase in product purchases based on implementation of proposal
Tools